Digital strategy that delivers.

My work across website, intranet, and email modernization has meant connecting decisions about content, accessibility, technology, and ownership. I help teams see how each project supports a more useful, manageable set of services.

For the College’s public website rebuild, I led the content assessment and worked with IT, editors, and developers to decide what to keep, simplify, and reorganize. That gave the team a practical basis for making migration and launch decisions.

I work across IT, design, translation, communications, and service teams. Bringing those perspectives in early helps us understand dependencies, resolve competing needs, and agree on what is ready to move forward.

At the College, I helped shift social planning from daily posting toward audience engagement and organizational priorities. A shared calendar connected contributions from Client Services, the Library, Communications, and External Relations.

I represent digital priorities in leadership discussions and advise colleagues on strategic and operational choices. I bring the audience need, delivery implications, and available evidence into the conversation so people can make an informed call.

In platform projects, I connect launch planning with publisher training, quality checks, documentation, and clear ownership. The goal is a service the organization can keep improving once the project team moves on.

At the College, I coach specialists in strategic thinking, project management, stakeholder communication, and digital delivery. I give people decisions they can own, with support when they need it, so their responsibility can grow with their skills.

Website and email modernization bring together people with different priorities and responsibilities. I help departments agree on the work ahead, raise risks early, and keep progress moving alongside the services we still need to run.

I managed four writers and coordinated writers, photographers, and videographers around a daily publishing schedule. Clear assignments and a shared editorial direction helped individual contributions become a coherent story for readers.

On week-long Arctic expeditions, I led field production and coordinated live dispatches. The work called for clear priorities, close communication, and the ability to adapt the publishing plan as conditions changed.

During severe weather in Taiwan, we kept publishing while adapting to changing conditions. I helped the team stay informed and focused on what we could deliver, rather than letting uncertainty pull the work apart.

During emergency evacuations in Nunavut, I helped keep the crew informed and together. Those experiences reinforced the value of calm communication, practical judgement, and giving people a clear next step when plans change suddenly.

I planned and ran social campaigns celebrating teachers that reached more than a million Ontarians. Paid social extended the message beyond existing followers, while strong visuals and human stories informed how we approached later campaigns.

I helped plan and coordinate two signature education events at the Toronto Reference Library, including promotion and execution. The work brought together event details, communications, and stakeholder relationships around a shared purpose.

I managed online content, social promotion, and an editorial calendar for the travel magazine. I researched campaign opportunities, developed articles and promotional copy, and used performance reporting to recommend where to focus next.

For annual fee reminders, I helped align website, email, and social messages around the payment action. Coordinating the channels made it easier to keep the message consistent wherever a member encountered it.

At the College, I co-developed a monthly social calendar across several departments. We connected observances, service information, and organizational priorities so the schedule reflected what audiences needed, as well as what teams wanted to share.

My work included website, blog, and newsletter copy, media advisories, journalist pitches, and support for a Toronto Star special section. Moving between those formats taught me to keep the story clear while adapting it to the reader and the channel.

I co-led the College’s public website rebuild with IT, supporting a platform serving more than two million users annually. My work connected content assessment, migration, accessibility, user experience, governance, and readiness for launch.

I lead the Communications work on the move from Listserv to Envoke, working with IT to support regular sends through the transition. I redesigned email and newsletter templates with accessibility, consistency, and maintainability in mind.

I led an intranet migration to SharePoint, involving publishers in the content review and training them to manage their pages. The intranet launched on schedule, with the people responsible for its content prepared to take ownership.

I administered and developed the magazine’s website while managing its online content. Working across editorial and web development helped me connect the reader’s experience with what publishers needed to produce and maintain it.

My work on the College’s help centre connects front-end delivery, content, and accessibility. The focus is on helping people find an answer they can act on, while giving staff a service they can continue to improve.

I developed reusable web templates for the College and Professionally Speaking, reviewed email and PDF accessibility, and redesigned stakeholder invitation templates. Shared structures helped bring more consistency to different kinds of content.

I built a dashboard bringing together campaign results, website traffic, trends, and content performance. It gives colleagues a common starting point for discussing what changed and where to focus their attention.

For an annual fee campaign, I measured clicks on the payment link separately from completed payments. Looking at both helps the team explore where interest is translating into action and where the journey may need a closer review.

I have implemented analytics and tagging across the College’s public website and help centre, including link and error tracking. Campaign tagging and a shared measurement approach help connect activity across channels with how people use the service.

I helped establish social reporting for the Registrar’s Report and developed performance reporting across digital channels. The aim is to give leaders enough context to understand a change and consider what it means for the organization.

World Teachers’ Day reporting helped show how visuals, human interest, and topical content influenced engagement. Those findings informed later campaign planning and decisions about extending reach through paid social.

I reported on online content and social performance, and managed Google AdSense campaigns. I brought insights and recommendations back into editorial and promotional planning so the results could inform the next round of work.

I established intake, quality checks, documentation, and publishing practices across web, email, and social channels. Clear handoffs help colleagues understand what is needed, who reviews it, and when it is ready to publish.

I build accessibility into briefs, content reviews, and template work across websites, email, and PDFs. That gives editors, designers, and developers a shared responsibility for identifying issues while they can still make changes.

I work with IT, design, and translation to align technical and editorial workflows. Shared checks, project tracking, and reusable templates support accurate publishing across English and French channels.

I have introduced AI-assisted workflows and automation into digital operations to improve efficiency, consistency, and turnaround. My focus is on practical uses that support the team’s work and leave people accountable for its quality.

I use cross-training, shared documentation, onboarding, and knowledge transfer to help specialists support one another. That makes it easier for someone to step in when priorities change or a teammate is away.

During the SharePoint intranet move, I involved publishers in deciding what content to carry forward and trained them to manage their own pages. Preparing the people who would maintain the service was part of delivering the project.