Digital Strategy & Operations Leader
I help organizations modernize digital platforms, build high-performing teams and create accessible, data-informed services that deliver lasting value.
About
I work at the intersection of strategy, technology, data and leadership. My focus is making complex digital ecosystems easier to use, easier to manage and more valuable to the organizations and communities they serve.
I lead modernization initiatives across websites, intranets, email, social media, accessibility, analytics and content operations. My approach combines strategy with execution, creating the governance, measurement and team practices required for sustainable improvement.
Turning organizational priorities into practical roadmaps, operating models and measurable outcomes.
Creating clear workflows, standards and quality-assurance systems that reduce friction and improve delivery.
Building trust, clarity and capability so specialists can take ownership and perform at a high level.
Core expertise
A combination of enterprise strategy and hands-on delivery, grounded in accessibility, evidence and sustainable operating practices.
Enterprise roadmaps, platform modernization, service improvement and change leadership.
CMS governance, publishing models, intake, quality assurance and scalable workflows.
Embedding WCAG and AODA requirements into design, content, technology and operations.
GA4, Google Tag Manager, dashboards, performance frameworks and decision-ready reporting.
Applying practical AI-enabled workflows to improve speed, consistency and quality.
Coaching specialists, advising leaders and aligning cross-functional teams around outcomes.
Strategic approach
Rather than treating channels as isolated projects, I connect strategy, governance, technology, accessibility, measurement and people into a coherent operating model.
Teams, stakeholders and operating models
Strong digital services depend on capable teams and trusted partnerships. I develop people, clarify decision-making and connect specialists with the broader organizational context needed to take ownership.
Websites, intranets and CMS platforms
I approach platform work as an organizational capability—not a one-time launch. Technology, content, governance, accessibility and operating readiness are designed together so the platform remains sustainable after implementation.
Email, social media and content operations
I build channel strategies around audience needs, organizational priorities and repeatable delivery practices. The goal is consistent, accessible communication supported by clear planning, quality assurance and performance feedback.
Accessibility and digital governance
Accessibility is strongest when it is built into governance, design, content, procurement, development and quality assurance. I focus on systems that make accessible delivery repeatable rather than dependent on individual expertise.
Analytics, dashboards and performance
I connect technical analytics implementation with clear business questions. Reporting should reveal trends, explain performance and help leaders decide what to sustain, change or investigate next.
AI-enabled operations and automation
I focus on practical, governed uses of AI that reduce repetitive effort, strengthen quality and improve turnaround time. Adoption is paired with review standards, documentation and clear human accountability.
Experience
Explore the full timeline. Select any point to see the role, organization and the capability it added to my work.
June 2022–present
12 / 12Ontario College of Teachers
Lead strategy, governance and operations across web, social media, email, intranet, accessibility and digital measurement while developing the Digital Media team and advancing enterprise modernization.
Contact
For professional conversations, speaking opportunities or collaboration, connect with me by email or LinkedIn.