Social media campaigns and accounts

World Teachers Day

Championed, led and implemented the College’s first foray into social media advertising for World Teacher’s Day resulting in a campaign reach of over 2 million Ontarians. 

Escape to Paradise

Developed, implemented and managed a two-month social media marketing contest that resulted in over 10,000 leads generated and over 100 new subscriptions.

Outpost Expeditions

Developed, implemented, managed and created content for real-time social content feeds for expeditions to Jordan, Taiwan, Nunavut, Colombia and Malaysia in partnership with national tourism boards. 

Ontario College of Teachers

 • Writing, coordinating, posting and designing creative to increase engagement with customers across all the College’s social media profiles

• Daily management of social accounts including answering messages, issues monitoring and live event coverage.

• Tracking and analyzing paid and organic social media initiatives and using data to inform future strategies.

• Developed social media calendar and content production schedule. 

Outpost Magazine & Outpost Expeditions

 • Monitoring, content curating and identifying daily opportunities for engagement and growth across all social media channels• Managing daily social media advertising activities including budgets, targeting, campaign objectives and performance reporting 

• Researching and consulting on all online campaigns as well as identifying and presenting digital opportunities to internal stakeholders 

And many more…